INTRODUCTION
Purpose of this Privacy Policy
Printstop Limited (referred to in this Privacy Policy as “Printstop”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy will inform you as to how we collect and look after your personal data when:
- (i) you apply for our Printstop membership programme (“Printstop Membership Programme”);
- (ii) when you are successfully registered as a member of Printstop Membership Programme (“Member”);
- (iii) when you use our website for our self-service printing (“Website”); and/or
- (iv) when you use our PC stations or self-service printing services at any of our sites (“Printing Sites”),
and tell you about your privacy rights and how the law protects you.
This Privacy Policy aims to give you information on how we collect and process your personal data through (i) your application to become a member of our Printstop Membership Programme or to register for an account to use our Printing Sites (“Application”), (ii) your use of our Website and/or Printing Sites for our self-service printing, including any data you may provide through our Website and/or at our Printing Sites when you connect to, or purchase any products or services.
It is important that you read this Privacy Policy together with any other Privacy Policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.
This Privacy Policy supplements other notices and Privacy Policies and is not intended to override them.
Data Controller
Printstop is a “data controller” of your personal data.
In simple terms, this means that we (i) “control” your personal data, including making sure that it is kept secure; and (ii) make certain decisions on how to use and protect your personal data, but only to the extent that we have informed you about the use or as otherwise permitted by law.
Contact Information and Complaints
If you have any questions about this Privacy Policy or any questions regarding our use of your personal data, please contact our data privacy manager at Info@printstop.com.hk.
Changes to this Privacy Policy and Personal Data
This Privacy Policy is regularly reviewed and was last updated on June 20th, 2025. We may amend or update our Privacy Policy from time to time. For this purpose, we will provide you notice of amendments to this Privacy Policy and update the “last updated” date above. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-Party Links
Our Website may include plug-ins and applications. Enabling those connections may allow third parties to collect or share data about you. We do not control these third-party plug-ins and applications and are not responsible for their privacy statements and you are recommended to review how the third-party collect, uses and protects user data before proceeding to use such services. You may be required to review and accept the third-party’s privacy policy and terms and conditions prior to be able to use various services on our website.
THE DATA WE COLLECT ABOUT YOU
The types of personal data we collect, use and store about you will depend on the services you have requested from us and/or the nature of your interaction with us. During your Application or your use of our Website and/or Printing Sites for our self-service printing, we may collect and process the following types of personal data (non-exhaustive list):-
- your first name, last name, username or similar identifier, date of birth and gender (“Identity Data”);
- your billing address, delivery address, email address and telephone numbers (“Contact Data”);
- your bank account and payment card details (“Financial Data”), such as, credit card type, the last 4 digits of your card number and the date of the purchase;
- details about payments to and from you and other details of products and services you have purchased from us, including documents you upload/provide for self-service printing (“Transaction Data”);
- your IP address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Website (“Technical Data”);
- your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses (“Profile Data”);
- information about how you use our Website, our Printing Sites and services (“Usage Data”); and
- your preferences in receiving marketing from us and our third parties and your communication preferences (“Marketing and Communications Data”).
We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
HOW WE COLLECT YOUR DATA
Direct Interactions
We collect Identity Data, Contact Data and Financial Data about you that you provide to us by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you make an Application, register on our Website, use our Website and/or Printing Sites for our self-service printing, purchase any products and/or services from us, subscribe to our newsletter, request other marketing material to be sent to you, give us feedback or contact us in any way or form.
Automated Technologies and Interactions
As you interact with our Website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.A cookie is a small file of letters and numbers stored by a computing device after being sent to your device when you browse a website or use a mobile application. Whenever you visit the website or mobile application again, the information stored in the cookie can be retrieved to notify the application of your previous activity. We use cookies to facilitate Website navigation, maintain and improve quality of our services, provide additional security, allow the customization of your access to our Website and remember you when you return to our Website.A cookie cannot give us access to your device or to information beyond what you provide us and we do not store personally identifiable information such as your name or address in cookies we create, but we do use encrypted information gathered from them to help improve your experience on our Website. If you do not wish to enable cookies, you will still be able to browse our Website and use it for research purposes.You can set your browser to refuse all or some browser cookies, or to alert you when websites/mobile applications set or access cookies. If you disable or refuse cookies, please note that some parts of our Website may become inaccessible or not function properly.To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.
Third Parties
We are also working closely with third parties (including, for example, analytics providers). We will receive personal data about you from such third parties as set out below:-
- Technical Data from analytics and search information providers such as Google, based inside and outside the European Economic Area (“EEA”);
- Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Visa, MasterCard, American Express, Alipay or WeChat Pay, based inside and outside the EEA; and
- Identity and Contact Data from publicly available sources such as the Hong Kong Companies Registry based outside the EEA.
HOW WE USE YOUR PERSONAL DATA
We are committed to only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you (“Performance of Contract”).
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (“Legitimate Interests”).
- Where we need to comply with a legal obligation (“Legal Obligations”).
We plan to use your personal data for the following purposes, and pursuant to the corresponding legal bases:
Lawful Basis and Basis of Legitimate Interest
Application to be a new Member of Printstop Membership Program or to use the PC stations at the Printing Sites
Identity Data; Contact Data; Financial Data.
Facilitating, recording and keeping track of your purchases of our goods and services
Identity Data; Contact Data; Financial Data; Transaction Data; Technical Data; Profile Data; Usage Data; Marketing and Communication Data.
Performance of Contract; Legitimate Interest (delivering our products and services and responding to your inquiries and requests; developing and improving our products and services; understanding how customers interact with our Website and/or Printing Sites; and gaining insights into customer preferences); Legal Obligations.
Management of our relationship with you (i.e. notifications about changes to e.g. your membership tiers, Privacy Policy)
Identity Data; Contact Data; Profile Data; Marketing and Communication Data.
Performance of Contract; Legal Obligations; Legitimate Interest (to keep your records with us updated).
Enabling you to enjoy Member’s benefits under Printstop Membership Programme
Identity Data; Contact Data; Profile Data; Marketing and Communication Data.
Performance of Contract; Legitimate Interest (to keep track of the Members’ membership tiers).
Administration and Protection of the Website
Identity Data; Contact Data; Technical Data.
Legal Obligations; Legitimate Interest (for running the Printstop Membership Programme, provision of administration and IT services, network security)
Delivery of updated information on Printstop Membership Programme, relevant Website content and advertisements to you
Identity Data; Contact Data; Profile Data; Usage Data; Technical Data; Marketing and Communication Data.
Legitimate Interest (to develop customer relationship, to grow our business and to inform our marketing strategy).
Using data analytics to improve our Website, products/services, marketing, customer relationships and experiences
Usage Data; Technical Data; Marketing and Communications Data.
Legitimate Interest (to define types of Members for our products and services, to keep our App update and relevant, to develop our business and to inform our marketing strategy).
Suggestions and recommendations about goods or services that may be of interest to you
Identity Data; Contact Data; Profile Data; Marketing and Communication Data.
Legitimate Interest (to develop our products/services and grow our business).
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please feel free to contact us any time.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Marketing and Promotional Offers
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
We may use your Identity Data, Contact Data, Technical Data, Usage Data and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
You may receive marketing emails and newsletters from us and our products or services from us, and, in each case, you have expressly consented to receiving such marketing emails and newsletters.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
Opting Out
You can ask us to stop sending you marketing messages at any time by:-
- logging into the Website and checking or unchecking relevant boxes to adjust your marketing preferences;
- using the unsubscribe link in emails;
- contacting us at info@printstop.com.hk;
Please note that if you opt out of receiving marketing emails, this will not apply to personal data provided to us as a result of your purchase of products or services, or other transactions.
Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Access to your personal data is limited to only those employees, agents, contractors and other third parties who have a business need to know and are subject to contractual confidentiality obligations.
Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymise it, or, if this is not possible, securely store your personal data and isolate it from any further processing until deletion is possible.
Your Legal Rights in Hong Kong
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accoYou have rights under the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486) to access, correct and request deletion of your personal data under certain circumstances. Please contact us at info@printstop.com.hk if you wish to exercise your rights. Please note that a reasonable fee may apply for processing such requests.unting, or reporting requirements.
Language
This Privacy Policy is written in English. In the event of any inconsistency between the English version and any translated versions, the English version shall prevail.
Definitions
- Third Parties: Our service providers, professional advisers, regulators and other third parties we engage to assist us in operating our business and services;
- Legitimate Interests: Our interests (or those of a third party) in conducting and managing our business to enable us to give you the best service/product and the best and safest experience;
- Legal Obligations: Legal obligations we must comply with;
- Performance of Contract: Processing your data where necessary for the performance of a contract with you or to take steps at your request before entering into such a contract.
